Project
The Poundshop #7
Design
Music
Crown Maple Sugar
Designed by Studio MPLS | Country: United States
“Evoking the natural elements that abound in the majestic stands of Crown Maple sugar maples, the brand communicates the fusion of natural goodness with the sophisticated, state-of-the-art production techniques that make it the purest maple syrup on earth.” See the rest of the brand platform here.
Cheribundi
Designed by TDA | Country: United States
“We recently rebranded Cheribundi, an all-natural tart cherry juice drink. Cheribundi is not the artificial flavor-filled red sugar water labeled as “cherry juice” that you drank as a kid. Cheribundi is made from orchard-fresh, tart cherries which are full of phytonutrients and anthocyanins.
The design was inspired by Eric Carle’s The Very Hungry Caterpillar. We brought this concept up-to-date by pairing textural watercolor illustrations with clean type and a modern wordmark. All of these elements work together, distinguishing Cheribundi as a sophisticated beverage offering.
This is the first line in a series of rebranding efforts for Cheribundi. In the coming months we will be releasing the Functional line of Cheribundi as well as a Tea Refresh line.”
Brew Tea Co.
Designed by Interabang | Country: United Kingdom
“Brew were looking to expand into the retail sector, having firmly established themselves supplying tea wholesale to independent shops, museums, galleries and boutique hotels. The rebrand was needed to coincide with this new direction, and also to clarify their offer: not complicated tea or weird tea, but better tea – both whole leaf tea bags and loose leaf.
We wanted to express this no-nonsense approach, but also covey their enthusiasm and passion for brewing the perfect cup of tea that quickly became apparent during the familiarisation process. Bold, confident typography is offset by a vibrant palette and playful, unexpected icons to denote the seven flavours. The carefully selected contents were brought to the fore on the back of the pack along with the method for brewing the perfect cuppa.”
“The traditional tea card has been resurrected for the retail boxes, with series one consisting of a collectable set of 12 and more series to follow. The cards all feature activities to keep you occupied whilst brewing and a prompt to connect and share with Brew via social media.
The new brand is rolling out across the retail boxes, jars and pouch bags as well as online, uniform and POS.”
Lolea
Designed by Estudio Versus | Country: Spain
“As you already know, Sangria is a typical Spanish cocktail, synonymous with social gatherings, celebration and joy. Lolea fulfills the highest expectations of quality and flavor, as well as having a new and shocking design. Lolea is a personal project of some friends who love traditional and artisan Spanish products. Lolea may be of red wine or white wine and it is offered in several presentations and sizes. It is made with high quality wine and natural ingredients. If you like the idea and want to get us in your publication at the web page you will see much more information.”
Evil Spirits Vodka
Designed by Saint Bernadine Mission Communications Inc. | Country: Canada
“Evil Spirits is a new premium spirits line that is painstakingly crafted to be sinfully enjoyed. St. Bernadine was tasked with package design and a media kit for the launch.
Evil Spirits Vodka is the product of a distilling craft so refined it must have been exchanged for diabolical favours. St. Bernadine extended this brand promise through every detail of the design language. Custom word mark? Evil. Spirit renderings in matte varnish? Evil. Recipe card? Evil. Ouiji board with commemorative cast pewter planchette? Evil. It’s time to succumb to the guilty pleasure of Evil Spirits.”
